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Company Profile

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Created by artisan Jennifer Utsch, Jendala resulted from the strong belief that there is a connection between creativity, the environment, and universal growth.

Jendala's mission is to encourage a sustainable way of living for ourselves and our environment from what we already have—what we believe is a healthier way of being.

Sustainable, inspiring, affirmational, and colorful, Jendala brings a smile in its uniqueness, forming words and shapes from recycled metal. Jendala is committed to creating “soulful” art that will uplift the spirit and encourage positive thoughts. Current products include picture boards, hanging affirmation chimes, mobiles, flags, jewelry holders, key holders, and necklaces.

These inspiring reminders are handcrafted in Northern California from salvaged and reclaimed materials. The metal is cut and hand painted, then assembled with select beads and bells purchased from sustainable workshops in India and Indonesia.

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Artist's Statement

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I have always been passionate about art and creating. Seeing promise, my high school teacher urged me to enroll in art school. Like so many, I never believed there was a future for me in art; so, I veered in the opposite direction. Yearning to escape to the West, I left my home town in Virginia, and headed for college in the great Rocky Mountains. I graduated with degrees in Spanish and international relations. I pursued careers in law enforcement, firefighting, and real estate.

Though the work was exciting and rewarding, I still felt unsatisfied and restless. This is when I turned back to my first love, and established Mandala Recycled Art in 1998. Although these educations and careers were not “right” for me, I now see the how the dots connected me to finding “Jendala.” Law enforcement provided me with the assertiveness and awareness needed to be self-employed, and firefighting gave me the appreciation and connection with fire, as well as, the knowledge of using the oxy-acetylene torch. Real Estate prepared me for the daily office routine that any business requires.

In a nutshell, these experiences looped me back to my youthful connection with art and people. All of my "mistakes" create my product line.

I design all products using the hand torch. All metal is reclaimed (mostly sheet metal and steel cans). I then paint and assemble each piece with beads and bells selected from Sustainable Cooperatives in India and Indonesia.

Thanks to all of you for your continual support and encouragement as Jendala grows!