COMPANY PROFILE

"Trash, like Beauty, is in the Eye of the Beholder."

Created by artisan Jennifer Utsch, Jendala resulted from making the connection between creativity, the environment and universal growth. Jendala is best explained as being “Jenn’s wheel” of existence, making the journey of changing, creating, and reinventing.  

This philosophy is enacted on many levels of Jendala’s vision and interaction with art, earth, and society.  In our work steel cans are salvaged from landfills with efforts from numerous individuals helping to recycle. The manufacture and sale of recycled products crafted from waste materials is a great way to encourage recycling and lengthen landfill life span. Jendala's desire is to encourage a sustainable way of living for ourselves and our environment from what we already have—what we believe is a healthier way of being. The artwork’s utility reminds us that the connection between our environment and quality of life is not always obvious and that opportunities for creativity abound.

Jendala Projects:

Currently headstarting a grassroots project in Negril, Jamaica to encourage and inspire education among all ages.

Jendala has begun workshops in Mexico to train women with the torch to enable self-sustainability. This interaction with Jendala and its artisans helps to (re)create connections of strength, community, and creativity between art, work, and each other. This project is temporarily on hold with intentions of restarting these workshops in 2009.

Creating Angel Lights for NY Firefighters that lost their lives on September 11th, 2001. We have 9 more strands to make to complete this dream which was inspired by the loss of my father only 2 months later.

Please contact us for any project ideas or opportunities! Thanks for Peace!